5/28/2023 0 Comments Eye tracking softwareDespite plummeting costs and increasingly reliable technology, the costs of time, training and equipment are still substantial. Some of the industry’s foremost experts remain conflicted as to its value, and it’s still only undertaken in a minority of web design projects. It’s no surprise, then, that eye tracking has been growing in popularity for over 20 years.īut behind every impressive demonstration is hours of effort and interpretation. One of them comments, “I wish we could see what he saw.”Įye tracking is sometimes perceived as a silver bullet – the ultimate technology with which to diagnose user interface issues. They check how far down the page he scrolled. “I wasn’t sure where to click,” he says afterwards, “there were a lot of options.” Later, while reviewing their notes, the test facilitators take everything John said into consideration. On the homepage John quickly finds the “bicycles” link, but on the next page he hesitates. Imagine a usability test in which John, the test participant, attempts to buy a bicycle.
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